“It´s the data, stupid!” I like the term and the article from Michael Eberhardt, CEO of SNP (Schneider-Neureither & Partner SE). It´s an example about the relevance of  data infrastructure and data manegement. It  shows how important it is, to understand the importance of data in their full life cycle and impact on business decisions, in this case in M&A transactions. To enable Management and Business to include this impact in their business decisions is the objective of our intitiative DataValueThinking to achieve data culture and data literacy.


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